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Regardless of gender, according to the book, whites are most preferred, while blacks are least preferred. Toss gender into the quotient, and the facts get even more uncomfortable: Asian men, black women, and black and Latino men are considered the least desirable in the dating market, but Asian and Latina women are seen as the most desirable—perhaps because of fetishization, Rudder suggested.
“The most surprising finding from our study is that some white-minority multiracial daters are, in fact, preferred over white daters,” the authors write in a press release.
Called the “dividend effect,” the authors found that three specific combinations were heavily favored in online dating: Asian-white women, Asian-white men, and Hispanic-white men.
Researchers analyzed data collected between 20 from a major online dating website and combed through 6.7 million messages exchanged between heterosexual men and women.
The researchers were looking for how often Asian-white, black-white, and Hispanic-white multiracial people received responses to messages, compared to people of one race.
by Ok Cupid co-founder Christian Rudder, released last year, which used data collected from Ok Cupid users.
It found that while we’d like to claim we have advanced as a society beyond judging people by the color of their skin, our habits show otherwise.