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Fallen food executive Des Hague has been hired to run a frozen food company, two years after a viral video exposing him abusing a small dog led to his resignation as CEO of top food concessionaire Centerplate. "I am fully invested in the Froozer brand and its potential," Hague said in a statement last week.
The 48-year-old Hague, who pleaded guilty in connection to the incident, became an investor and chairman of the board several months ago of his new company Froozer. Colorado-based Froozer sells tubes of frozen fruit and vegetables, an official snack of the U. His hiring was first reported by newspaper in Stamford, Conn., In an interview with CNBC on Friday, Hague discussed his remorse over the incident with the dog, which he had kicked repeatedly and whose leash he had harshly yanked.
"This mirrors our corporate philosophy and was an important consideration for bringing Des on board, as opposed to an isolated, out-of-character incidence from the past," Froozer said.
"In my case, it was less than a minute in Vancouver two years ago," Hague said.Centerplate CEO Des Hague now faces public backlash and repercussions from his board.Hague's appointment as Froozer's top executive came a year after a Canadian judge fined him ,000 and banned him from owning or controlling an animal for three years following his guilty plea to a single count of causing an animal to be in distress.Hague's caliber lead our organization." "Our decision to engage Des was based on his experience, leadership qualities and prior business successes which speak for themselves," the company said."Over a twenty-five-year period of leading global public and private companies, he has established himself as an innovative thinker in the international business world." Froozer also cited the "significant amount of time and energy" Hague devotes to nonprofit charitable work and has helped raise more than 0 million over the past few years.
The charge is the equivalent of a misdemeanor in the United States.