B2b dating agency
Their blog — Upto Date — has been around since 2010 and discusses dating trends, tips and shares success stories of happy couples.
The blog was run by co-founder and author Christian Rudder, and discusses dating through analyzing data from its millions of users.
Posts on OKTrends buck a lot of content marketing rules; few and far in between, often lengthy and lack a call-to-action.
However, due to the sheer quality of data analysis and the simple and funny tone, OKTrends has become an enormous success. Check back with Scripted February 11 for a full interview with Christian.
Why they rock: Their entire content marketing strategy is focused publishing quality content which is why it can take them weeks to put one article together.
Take a look at what these dating websites are doing.
We talk a lot about B2B companies and their content marketing successes that sometimes it can be easy to forget what the B2C world is up to – for example, dating websites and apps.
Their method proves quality content drives big rewards.
has potentially the largest name recognition of any dating site and they’re no strangers to amping up their content marketing strategy.
See also: How to Fall In Love With Your Blog All Over Again Ok Cupid is a free dating site with millions of active users.
The site’s blog, OKTrends, has made massive waves — not just in online dating – but to American culture at large.