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Sarah Coventry vintage jewelry can be identified via various different symbols which were stamped on the back of the jewelry or on metal hangtags.
Collectors of vintage costume jewelry will find Sarah Coventry jewelry enchanting.
In 1949, the founder of Emmons Home Fashion, Charles H.
Stuart, came up with the concept for the collection of jewelry that grew to be known as "Sarah Coventry." Named after Stuart's granddaughter, Sarah Coventry began selling jewelry for women and men through home fashion shows and parties starting in 1949.
Jewelry was often sold in matching sets, for example matching necklace, bracelet and earrings.
These sets are harder to find than the individual pieces but are more collectible, and happily we have lots of their beautiful jewelry sets.
The vintage pieces show the history of the jewelry company.
Sarah Coventry was sold exclusively at home parties and never sold in retail stores during the company's operation from 1949 to 1984.
The elegant vintage jewelry collection spans the late 1940s through the mid 1980s.Find out more about the appeal of Sarah Coventry and where to find the jewelry today, even though the company is no longer in business.Vintage Sarah Coventry jewelry is pretty and affordable jewelry which was sold at home jewelry parties during the 1950s and 60s.It was most popular during those decades but continued trading until the early 1980s.Sarah Coventry jewelry was owned by The Emmons company and named after Lyman Stuart’s granddaughter.
They didn’t manufacture jewelry themselves but contracted manufacturers to provide designs they felt would appeal to their customers.