The secret science of online dating

Posted by / 29-Jan-2016 17:50

Unfortunately, our results show users living up to these stereotypes.Not that picky When a user creates a new account on a dating site, they may specify what kind of partner they are looking for.A user might say they are looking for someone in their early 20s with at least a bachelor degree and a certain minimum monthly income.But it seems as if hooking you up with the right person is less about what you say you want and more about how you, or others like you, behave online.To gain a little insight into what makes people tick when they look for romance online, we've studied the behaviour of 200,000 people on, a dating site in China that has more than 60m registered users.We found that people are in many ways predictable in their dating habits but they also often bend their own rules.To make good matches, sites need to look at this rule bending when making recommendations.

If it seems as if everyone you know is online dating, you're not alone.According to recent surveys, more than 40m single people out of 54m singles in the US have signed up to an online dating site such as and e Harmony.Women, it seems, are more flexible than men about matching people to their criteria.Living up to stereotypes Many online daters complain about the experience – women bemoan the fact that men look for younger dates and men criticise women for being too concerned by money and education.In the UK, 9.1m people have used an online dating site and one in every five new committed relationships starts online.

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With more users, comes greater demand for these sites to match the right people together.